WHAT'S ACTUALLY IN CISUM — EVERY INGREDIENT AND WHY.

SODIUM: THE ONE YOUR BODY TRACKS MOST CAREFULLY.

Sodium is the primary electrolyte in extracellular fluid — the fluid outside your cells that your blood, lymph, and interstitial tissue are made of. Your body monitors sodium concentration constantly, and it is the single most important mineral for maintaining fluid balance. When sodium drops, your body holds less water. When sodium rises, your body holds more. It's the primary lever.

Sweat is mostly water and sodium. In a hot room, dancing for hours, you're losing both — and replacing only the water leaves the sodium concentration in your bloodstream lower than it was when you started. That's when the symptoms begin: headache, brain fog, fatigue, muscle cramps. Replacing sodium isn't optional; it's the whole point of an electrolyte drink.

The amount of sodium in cisum is calibrated for dance floor conditions — sustained low-to-moderate intensity activity over several hours. Not the acute, heavy loss of a hard athletic sprint or a sauna session. Enough to maintain balance and support the SGLT-1 absorption mechanism over a long night.

POTASSIUM: THE MINERAL THE WESTERN DIET DOESN'T GIVE YOU.

Potassium works with sodium on opposite sides of a cell membrane — a balance called the sodium-potassium pump that regulates electrical signals across every cell in your body. Muscle contraction, nerve signaling, cardiac rhythm: all of these require potassium to work correctly.

Most people in developed countries are chronically below optimal potassium intake. The average American gets around 2,600mg per day; the adequate intake recommendation is 2,600–3,400mg for adults; optimal levels for athletes and physically active people are higher. The standard Western diet — high in processed food, low in fresh fruit and vegetables — is notoriously potassium-poor.

The dance floor depletes potassium through sweat. Low potassium is associated with muscle cramps, fatigue, and irregular heartbeat. cisum includes a meaningful potassium dose — not a token amount to put it on the label, but enough to actually move the needle.

MAGNESIUM: THE ONE EVERYONE IS DEFICIENT IN.

Magnesium is involved in over 300 enzymatic reactions in the body. It regulates muscle contraction and relaxation (magnesium is what makes muscles let go after a contraction — without it, they stay tense), supports sleep quality, modulates the nervous system, and plays a role in mood regulation via its effect on GABA receptors.

Studies consistently show that a large percentage of adults in developed countries are below optimal magnesium levels before they do anything — before the long night, before the dancing, before the sweating. Dance floor conditions deplete it further. The morning-after headache, the inability to sleep after a big night, the muscle tension that doesn't resolve quickly: magnesium deficiency is frequently part of what's happening.

Many electrolyte brands treat magnesium as an afterthought. cisum includes a dose that's meaningful enough to actually affect how you feel — both during the night and in the twenty-four hours after it. The form matters too: magnesium in an absorbable form (not magnesium oxide, which has poor bioavailability) so that what's on the label is actually what your body can use.

GLUCOSE: NOT JUNK — MECHANISM.

This is the one that confuses people the most, especially anyone who's been in the health and fitness space where sugar has been the villain for a decade.

The small amount of sugar in cisum is not for sweetness. It's the delivery mechanism for the electrolytes.

In the wall of your small intestine, there's a protein called SGLT-1 (sodium-glucose cotransporter 1). When glucose is present, SGLT-1 activates and simultaneously pulls sodium and water into your bloodstream — faster and more efficiently than passive absorption can manage. No glucose, no SGLT-1 activation, significantly slower absorption.

This mechanism is so fundamental that the World Health Organization built its oral rehydration therapy guidelines around it. The glucose-sodium combination in the right ratio is one of the most effective ways to rehydrate a human body that exists. cisum uses just enough glucose to activate that mechanism — not enough to tip the drink into hypertonic territory, where excess sugar would actually pull water back into your gut instead of into your blood.

Zero-sugar electrolytes leave this mechanism unused. High-sugar drinks like standard sports beverages use so much that they reverse the effect. The functional middle is what cisum was formulated around.

WHAT'S NOT IN IT.

Artificial stimulants. No caffeine, no taurine, no proprietary energy blend. cisum is not an energy drink. It hydrates and replaces what dancing depletes — the energy comes from being properly hydrated, not from a stimulant. On a long night where many people are already taking stimulants in other forms, another stimulant in your drink is not what you need.

Artificial sweeteners in large quantities. The flavor profile uses minimal sweetener — enough to make it drinkable without being cloying. The goal was a drink that doesn't cause taste fatigue over a long night, because taste fatigue is what makes people stop drinking it.

Junk fillers. No maltodextrin (a glucose-chain filler used in many electrolyte powders that converts to sugar quickly and is hidden in the 'natural flavors' category). No artificial dyes. Nothing that needs to be there for shelf stability or manufacturing convenience at the expense of what goes in your body.

Medical claims. cisum doesn't treat, cure, or prevent anything. It replaces what you lose and supports your body's existing systems. That's what it does and that's what we say.

THE GIVE-BACK MODEL ISN'T AN INGREDIENT, BUT IT'S PART OF WHAT YOU'RE BUYING.

A percentage of every can sold goes back into the underground electronic music ecosystem — to the harm reduction organizations that show up at events with drug checking services and peer support, to the artists and venues and collectives that keep the culture alive.

This matters for a simple reason: cisum exists because of the scene. The people who drink it are the scene. A business that extracts from a community without giving anything back isn't a sustainable part of that community. The give-back model is how cisum stays connected to what it was built for.

You can buy a hydration drink from a brand that sponsors triathletes and ran a Super Bowl ad. Or you can buy one that was built in the scene, for the scene, and puts money back into the infrastructure the scene runs on. The ingredients are better. The choice is easier.

COMMON QUESTIONS.